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A Handbook Of Intellectual Property Management: Protecting, developing and exploiting your IP assets |
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Book Description
* A reference source for managers of intellectual property * Best practice advice and the latest thinking on building and developing a cost-effective portfolio of rights * Contributors include top patent & trade mark attorneys such as Fitzpatricks and RGC Jenkins, and Intellectual Property (IP) commercialization specialists. The potential for creating value from ideas, brands, designs and processes has never been greater: but neither has the speed at which innovati... >> |
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Business Ethics: Case Studies and Selected Readings |
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Book Description
This text provides real-life examples of ethical dilemmas, poor ethical choices, and wise ethical decisions from newspapers, business journals and the author's experiences as a consultant and board member. This text not only assists in fulfilling the AACSB's curriculum requirement but exposes students to a critical issue---the strong sense of values that is essential to principled and successful leadership in the business world. The cases also apply theory to real... >> |
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A Question of Intent : A Great American Battle With A Deadly Industry |
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Amazon.com
This is the David-and-Goliath story of how an American bureaucrat took on the tobacco industry--and helped topple it. David Kessler, head of the Food and Drug Administration for seven years under Presidents Bush and Clinton, earned the nickname "Eliot Knessler" from The Washington Post--a pun meant to evoke the memory of the Prohibition-era gangbuster--because he rejuvenated a moribund agency. The FDA regulated, in Kessler's words, "one quarter of every dollar Amer... >> |
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Law
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