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Marketing the Physician Practice |
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Book Description
Reap the benefits of successful marketing with Marketing the Physician Practice, a user-friendly guide to advertising and public relations for the medical practice. This resource provides ideas on how to design and implement a marketing program that fits the needs and resources of the practice. Topics covered include: -Planning and budgeting -Reaching the target audiences of patients, providers and payors -Advertising strategies -Working ... >> |
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Marketing Health Care into the Twenty-First Century: The Changing Dynamic (Haworth Marketing Resources) |
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From Book News, Inc.
Describes the changing landscape of health care in America and its implications for health care marketing and marketers, analyzing health care plans and systems as products and emphasizing the importance of marketing concerns. Looks at factors including managed care, types of health care markets and plan structures, and ways for physicians and hospitals to develop a competitive advantage. For professionals in the health care industry, including physicians, hospi... >> |
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Managing a Public Speaker Bureau: : A Manual for Health and Human Services Organizations |
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From Book News, Inc.
Such a bureau can impart useful information to constituents or the public, can serve as a marketing or fundraising tool, and can increase the organization's visibility in the communities it serves or would like to serve, say Gambescia (Cabrini College, Pennsylvania) and González (Fox Chase Cancer Center, Pennsylvania). They walk readers through the process of designing and managing one for a new or existing institution; the advice might also be useful to p... >> |
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Administration & Medicine Economics
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