Michael E. Gerber is a truly revolutionary business thinker. His unique E-Myth insights have helped transform hundreds of thousands of small businesses around the world.

According to Gerber, The E-Myth is the myth of the entrepreneur. Most businesses fail to fulfill their potential because business owners are not entrepreneurs (as most people think them to be) but "technicians suffering from an entrepreneurial seizure." After all, says Gerber, most Physicians are the quintessential technicians -- they build practices by doing the work of the business...by seeing patients! As a result, most Physicians don't own a true business, but a job -- the all-consuming daily routine Gerber refers to as "doing it, doing it, doing it." Sound familiar?

With The E-Myth Physician, Michael Gerber focuses on the business of being a Physician, rather than the work of it. He reveals a radical mind-set that will free Physicians from the tyranny of the unprofitable, unproductive, perpetual routine -- juggling patients, hiring, firing, doing everything that needs to get done. Drawing on thirty years of experience working with small business owners, including many Physicians, Gerber provides revolutionary, practical, and enlightening insights on how to produce the best real-world results in the practice, in a Physician's life.

The E-Myth Physician explores critical topics such as money, people, management, patients, and growth. It teaches you how to:

• Implement the ingenious turn-key operation, a means of creating a Franchise Prototype that embodies your unique set of talents and that produces consistent, predictable results each and every time without your having to do everything yourself
• Recognize, understand, and manage the four factors of money -- income, profit, flow, and equity
• Nurture the power of change to transform your practice while enabling it to grow exponentially -- without your having to be there all the time

  Anecdotal and always profound, The E-Myth Physician also provides insights on a broader level. It leads Physicians to become business visionaries by relinquishing tactical work and embracing strategic work -- working on their practices instead of just in them. Gerber's revolutionary ideas empower Physicians to build successful practices and successful lives.

  
  
  About the Author
  

  Michael E. Gerber is the founder and chairman of E-Myth Worldwide, based in Santa Rosa, California. He is the bestselling author of The E-Myth Revisited, The E-Myth Manager, The E-Myth Contractor, and The E-Myth Physician, as well as a highly sought-after speaker and small business revolutionary. He lives in Petaluma, California.

  Rating 3.5

  I am a doctor for doctors...

  I have read many of Mr. Gerber's books and have applied his insights to my own practice (not medicine, but financial planning).

  I work exclusively with physicians and his commentary is right on. Many physicians who feel his book does not provide solutions to their problems are very much still a technician within their practice, working within it and not on it.

  I have showed clients of mine, who originally did not feel the book provided enough answers to their problems, how the service they receive from my firm is directly attributed to Mr. Gerber's book.

  After doing so, you can see the light go off in their head, and many of my clients are running more effecient offices, making the same or more money, and most importantly are enjoying what they truly love to do, practive medicine.

  Looking at the big picture

  My partners and I read the E-Myth Physician after reading the E-Myth Revisited. The concepts and systemization of our company have significantly changed our practices in the last year. After looking at some of the other reviews I noticed a common theme, people either love the book or hate it. Those who were not pleased with the book all have another common theme in that they did not feel it offered any "practical" solutions to their problems. That point of view absolutely supports Gerber's idea of the "technition" working in the business and not working on the business. I would not recommend this book for people looking for quick solutions to daily problems in their practice, but if you want to change your practice and the way you look at your business it is an excellent addition to the E-Myth series.

  Not a great book

  I agree with Dan who posted a review 2 posts before me. I am a physician and have read a few of Gerbers books. His Emyth revisited is a good book. However, his other books such as this one which is supposed to be geared towards specific profession. He only gives you some very basic concepts that offer really no solutions to these problems. I think most of us who understand our problems wish to have some questions answered and get help solving them not just simply reiterate what we already know. He does an absolute poor job on the money section of the book even though he implies that it is one of the most important aspects of the business. It is a terrible book on application to problem solving. Emyth even though does not necessarily cover application all the way either but it gives more useful hints than this one.

  Organization: C-
  Application: F
  Usefulness: F
  Re-read: F
  Overall: D-