Book Description
*Covers the basics of marketing, finance, strategy development, management, communication, and technology *Self-assessment exams serve as educational tools *Short teaching cases and clinical examples help you adapt theory and concepts to your own practice
From the Publisher
This is the first book for eyecare professionals that is written from a business management perspective, taking business concepts and applying them to eyecare practice. The knowledge of business principles presented will help make you able to gain a competitive edge in the changing world of health care.
About the Author
Gary L. Moss OD, MBA, FAAO, is Associate Professor, Vision Science and Public Health, New England College of Optometry, Boston; Adjunct Instructor, Emmanuel College, Boston; Peter G. Shaw-McMinn, OD, is Clinic Director, Sun City Vision Center, California Rating 4.0
good bookhas a lot of helpful topics on management, buying a practice, and marketing a practice to make it successful. |
