From Book News, Inc.
Baum teaches at Tulane School of Medicine and Louisiana State U.; Henkel is a professional writer based in California. Designed for practitioners, their text provides examples from an existing private practice on how to attract new patients; develop the loyalty and bonding of current patients; keep staff members motivated, organized, and dedicated to caring for patients; communicate with other physicians, other professionals, and managed care plans; and effectively use consultants and technology to achieve marketing success. Specific changes from the second to third edition are not stated.Copyright © 2004 Book News, Inc., Portland, OR
Book Description
The third edition of this best-selling guide takes physicians step-by-step through the process needed to effectively market and promote a clinical practice in today's evolving health care environment.
Book Info
Tulane School of Medicine, New Orleans. Written for physicians, text offers strategies for marketing a medical practice. Presents five major components for building a successful medical practice. Topics include how to develop patient loyalty, how to keep staff motivated, and how to target desirable patients. Previous edition: c2000. DNLM: Practice Management, Medical. Rating 5.0
A Doctor Needs Only Dr. Baum's Book and a Phone Book!When a new doctor starts practice,he only needs two books: a phone book and Doctor Neil Baum's book on practice marketing.Forget expensive "consultants"--you pay for their education; sort of like someone taking your watch and then telling you what time it is. Doctor Baum is obviously not a full-time consultant; he is practicing MD who has been "in the trenches", in real-life practice, every day for several decades. He knows what works and what doesn't because he wrote the checks. If his book were written when I started practice in 1977, I would be long-retired by now, sipping beer and catching lots of fish at Green Lake, WI. Because the book wasn't available then, I only get one week per year ( and not many fish). Get this book-if you are at the start, middle or even end of your practice. There is nothing like it! A Must For PhysiciansWe recommend Dr. Baum's book, "Marketing Your Clinical Practice" to all of our medical practices, particularly physicians who are starting up a new practice.Dr. Baum's tips on non traditional sources of referrals are outstanding and his book complements our philosophy, that being effective management equals good manners plus common sense. We would highly recommend this book to any physician in need of enhancing his/her patient volume. John W. McDaniel President and Chief Executive Officer Physician Management Group, Inc. Best book on practice managementI am Dr. Baum's mother and I am certainly not biased but I have to say this book is more than outstanding. I know how hard he and Ms. Henkel have worked to create this tome and you will find valuable information for your medical practice. I think every doctor should read my son's book! Sara Baum |
