Pharmaceutical Marketing: Principles, Environment, and Practice

Mickey C. Smith
E. M. Mick Kolassa
Greg Perkins
Bruce Siecker

Haworth Press   Buy Price: $32.97 Price Used: $31.00
Release Date: 01 December, 2001 Paperback	From Book News, Inc. Sixteen chapters by researchers in academia and industry identify the principles of marketing pharmaceutical products, describe the environmental factors influencing their application, and examine the implementation of these principles in actual practice. Marketing elements like pricing, research and development, promotion, place factors, and the channel system are discussed. The book is intended for those studying, or entering, the pharmaceutical industry.Copyright © 2004 Book News, Inc., Portland, OR--This text refers to the Hardcover edition. Book Info (Pharmaceutical Products Press) Univ. of Mississippi, Jackson. Text examines the principles of marketing pharmaceuticals, describes the environmental factors affecting application, and practice. Topics include pricing, research, and development, promotion, and the channel system. Softcover, hardcover listed in approval week 2002-44. Rating 3.0 Good as introduction to pharmaceutical marketing The book is a good introduction to pharmaceutical marketing that I can recommend. However, it feels too academic (sometime not really applicable in real life). I also lack the forward-looking aspects of the book; for example, how is a business thinking transforming the industry, what major trends are there.
Price: $32.97 Price Used: $31.00   Buy